The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do - Clotaire Rapaille
Shared by:Lieve
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Read by Barrett Whitener
Format: M4B
Bitrate: 64 Kbps
Unabridged
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger’s coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he’s helped GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
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| Creation Date: | Wed, 07 Apr 2021 09:36:37 +0200 |
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| Clotaire Rapaille - The Culture Code.m4b 179.48 MBs | |
| File Size: | 179.48 MBs |
| Piece Size: | 256 KBs |
| Comment: | Updated by AudioBook Bay |
| Info Hash: | 165686bd73af9f5af3a838cf2ca6fcf9f5cac8bd |
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This post has 9 comments with rating of 4/5
April 7th, 2021
Thank you.
April 7th, 2021
Unlock the mysterious secrets of humanity…to turn a measly buck.
“How weary, stale, flat, and unprofitable Seem to me all the uses of this world!”
April 7th, 2021
I’m with you and Hamlet on this one, Ceasar. As if humanity can survive this civilization.
April 7th, 2021
Thank you Caesar. I retched when I saw the title of this “book.” Pity the kids born today, fated to live in a world where the brand has replaced the soul.
April 7th, 2021
Why can’t we leave single star ratings on the first try?
April 7th, 2021
Used to work for a company that would ask “what is your brand” and would tell you to “build your brand” within the company.
And the papers want to know whose shirts you wear…
April 10th, 2021
Know why you do what you do so you can become who you are.
September 28th, 2022
this dude is a fraud. Rapaille’s client list and CV contain several falsehoods and exaggerations. he lies a lot to “market” himself as a big shot.
October 18th, 2023
Thank you! :)
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